Words with Friends is a multi-player word game developed by Zynga with Friends (formerly Newtoy, Inc.). Players take turns building words crossword puzzle style in a manner similar to the classic board game Scrabble. (The rules of the two games are similar, but Words with Friends is not officially associated with the Scrabble brand.) Up to 20 games can be played simultaneously using push notifications to alert players when it is their turn. Players may look up friends either by username or through Facebook or be randomly assigned an opponent.